Why Use eCommerce Price Monitoring
Any small spark could lead to greater changes. The chain reactions also have the tendency to start with small changes and could potentially lead to drastic changes which could also affect others. It is also much true with the online retail industry.
eCommerce have lots of changes. Each day, retailers will actually modify prices, discounts, costs and much more. All are in fact designed with positive intentions but this will affect any unintended stakeholders like manufacturers where they will purchase products. If retailers are having a hard time in cutting costs and in depleting margins, manufacturers then pays the price for it.
For one to protect the prices of their items as well as in upholding brand equity, a manufacturer implemented minimum advertised price (MAP) policies. These agreements between manufacturers and retailers that establish a price floor that retailers may never advertise. The automated Amazon price tracking is in fact the best way to go for and below are some of the reasons why.
Preserve on the Brand Value and Price Perceptions
If you ever pull back data in real time, you could potentially stop future MAP violations from ever starting through MAP monitoring. This then could uphold brand value as well as price perception as the manufacturer. In case a retailer will drop the price of the products, there are actually a lot of people who are actually destined to follow it. If this happens, your brand is going to be cheapened by different retailers.
If you will catch different MAP violations after it occured, the consequences can truly be hard to erase. After catching up different MAP violations after this has occurred, consequences can really be hard to erase. The consumers mostly notice price increase as frequently as its price decrease and if they will ever notice that the products price going up after discounted for a long time, the negative consequences could ensue.
Improve the Future Business Relationships
If you are going to give MAP policy some enforcement, you could improve the negotiations with retailers. Catching MAP violations after this occurs with the automated price monitoring system does not make the MAP look flimsy to retailers. A retailer is going to understand that they will not acquire a short end than the competitor and will also not accuse you to selling products with different terms and prices.
The negotiations will not just be smoothened, but competition could become less intense as well. When you are going to stop on the MAP violation before this becomes late can actually curb the price wars and extinguish competitive the war of the retailers.
Automated Walmart price tracking solutions will give product prices a support in order to prevent any future price wars. With an automated price tracking solutions, a manufacturer will rest easy knowing that MAP violators will be dealt with automatically.