Anyone in the fashion industry in all parts of the globe will probably know about Paul Marciano. He’s born in Morocco and also, one of the awesome minds behind the creation of leading and famous company Guess. Through his hard work and dedication to fashion as well, this has allowed Marciano and his brothers too to create Guess, a denim company. Even though they have struggled in building their business from ground up, their hard work paid off and became the biggest designer brand clothing.
Paul Marciano is additionally the owner of Guess’ clothing line extensions like Guess by Marciano and G by Guess. It was in 1952 in Debdou, Morocco when Marciano was born to a Jewish family. Marciano had 3 other brothers and these are Georges, Maurice and Armand; all of them were raised in France. After being involved in a motorcycle accident, he’s mobilized to a wheelchair for a year or more. Meanwhile, he along with his brother worked for their family clothing store named MGA that is located in French Riviera.
In 1981, as a result of change in France’s politics, the family had to close down their store and move to U.S. The Marciano’s had created the very first line of Guess in that same year. Thanks to their love and knowledge of fashion, they were able to produce a brand that is combining the best features of Western and European styles of clothing. But in these days, the company is only operated by the two brothers, Paul and Maurice Marciano.
Through Guess, Paul developed and launched at the same time Guess by Marciano which is basically a women’s fashion line and G by Guess which has targeted younger audiences compared to its parent brand Guess. Paul Marciano aside from being the brand designer of their company also plays a critical role for being the main advertiser and mind behind all effective and remarkable Guess marketing strategies. His vision in producing fashionable and upscale clothing for their company made it an iconic figure for sex, adventurous and young lifestyle.
Moreover, he is the developer of the popular black and white campaigns of Guess which was also the very first company to feature models like Claudia Schiffer, Drew Barrymore and Anna Nicole Smith. If you will notice, all these names were now iconic supermodels that every woman wanted to be. The vision of Paul Marciano for Guess had their company feature the first Asian Indian model for its 2013 holiday clothing line. This has actually received lots of attention from the world but also, to the nation where the model came from as it has totally changed the image of what Guess Girls are and what they look like.